About QuickReply
QuickReply is a fast-growing marketing platform for e-commerce brands. As demand exploded, their biggest bottleneck wasn't product development, it was finding the engineering talent to build it. Two founders spent 15+ hours every week reviewing resumes and conducting first-round interviews, pulling them away from product and strategy while open tech roles sat unfilled for weeks.
Why QuickReply brought in Fabric
Two founders, twelve tabs of resumes open at once, and engineering roles sitting open for a month at a time.
Founder time drain
- Co-founders manually screening every resume
- First-round interviews running back-to-back
- Product and strategy decisions getting deferred
Stalled growth
- Critical engineering roles open for over a month
- Product roadmap slipping behind hiring velocity
- Manual reach limited to 20-30 applications per role
Hidden top talent
- Manual review only scratched the top of the pile
- Strong candidates lost in the unread queue
- No reliable way to rank by technical signal
How Fabric replaced first-round screening
Fabric replaced the founder-led top of the funnel with an AI interviewer that screens every applicant and surfaces only finalists.
Every applicant scored
- Every resume evaluated against technical + startup-fit criteria
- Ranked shortlist instead of a pile of unread applications
- No more 20-out-of-150 manual triage
AI first-round interviews
- Live coding and problem-solving assessed conversationally
- Culture and adaptability evaluated for startup environments
- Detailed report with strengths and weaknesses per candidate
Founders see only finalists
- Top 3 candidates surfaced with full reasoning
- Founder interview time spent on hires, not screens
- Same workflow now used for product, sales and marketing roles
Fabric worked so well for our engineering hires that we decided to use it for all roles including product, sales, and marketing. Now it's our default hiring process across the company.
Harry GuptaCo-Founder, QuickReply
